With a career spanning Amazon, Sephora, LVMH, McKinsey and Bain, Ali is sought out as an advisor and expert at unlocking value across organic and acquired consumer brands, and attracting, serving and retaining the aspirational luxury customer across lifestyle categories including health and wellness, travel and leisure, food and beverage and fashion. She has been creating, acquiring and growing beauty and retail brands for 20 years, as an operating executive, advisor, board member and investor.

Today's consumers are redefining luxury—it's no longer just about scarcity or a price tag. Convenience, community, personalization, and high-quality at accessible price points are the new "luxuries" that everyone craves.